Platform
The screens of Mobjects can be used as a geo-based advertising platform
New urban layouts create altered connections and access to retailers, whose relation towards customers is unavoidably changed too. Mobjects can carry dynamic and focused outdoor geo-based advertising that bridges the gap between physical and digital. The economical value of this advertisement allows to operate the Mobjects without customer payments or ticketing. This is essential to allow the seamless use of Mobjects.
If desired, the large vertical screens of a Mobject open up a range of applications that is much wider. Being part of Smart Cities and the Internet of Things, the onboard technology and sensors of various kind allow for a playful interaction with users or bystanders. Where publicity is not desired, they can serve as public canvases to spread information, artistic expression, or even be a base for playful games.
